If there’s one thing it takes to run a successful business, it’s good marketing strategy. Some large companies may have a team dedicated to planning this out for them, but if you’re a small business you know that you may not have access to those resources. We’ve touched on the power of social media to reach your audience in previous posts, but what exactly does it take to build a comprehensive marketing strategy for your brand?
The power of visuals
If you have a small brand you’re looking to expand, it is vital to delve into visual marketing. There’s a high chance you may not have the funds necessary to break into the commercial business, and that’s okay. However, you can use social media to pump out high-quality visual ads that may be easier to create than you think.
People love to see things with their own eyes. That may seem like an obvious statement, but it’s true that humans are visual creatures. The power of a good visual can not be understated. This is where things like videography and photography come into play. If you have the resources to put great videos and/or photos in front of people, they are more likely to see your brand as professional. So what does this look like for a small business?
It’s very likely that you need to invest in a photographer. One of the most beneficial things you could do for your business may be hiring somebody on to provide you with stunning media to place in front of your customers or audience. At Ns Branding, we specialize in high-quality brand photography and video. We can give you great videos that showcase your brand, and beautiful photos that display your products or services.
Visual marketing is very important. You can’t expect someone to buy from you or choose you for a service if you don’t have proof of what makes you so special. Nowadays, aesthetics are everything for a brand. Your social medias and any marketing materials you have need to be flawless, streamlined, and creative. This takes a lot of work, energy, and creative thinking. That’s why we’re here: we offer all of these services and more at Ns Branding. We’re here to take your marketing to the next level.
Offers and promotions
As a small business, you know what you can and cannot afford in terms of specials or sales. Keep this in mind when crafting your promotions. However, understand that offers and promotions are valuable marketing tools that you can play up to get some attention for your business.
Try to craft different sales for different times of the year. This could mean holidays, seasons, special events, etc. Pair these sales with some quality visual media and you have a great social media post that could easily take off. If you have a year-round promotion of some sort, make sure this is front and center either on your website (see more about getting a website for your brand here) or on your socials.
You may be nervous about offering sales or promotions if you have never done it before. At Ns Branding we can help you decide what would be the best for your individual brand. Sales are powerful tools of marketing that can really boost your traffic and grab some attention you may need.
Boost, boost, boost
Part of using social media for your business is deciding when is a good time to boost your posts, aka paid promotions. Of course, you could boost every one, but that could get expensive and some of your posts just may not be “boost-worthy”. However, you should definitely invest in some paid promotions every once in a while, as they are great windows for marketing.
Social platforms like Facebook and Instagram make it easy to do this, and have extensive data basins to allow you to reach targeted audiences, or even audiences who have searched for products or services such as yours in the past. These also an be relatively inexpensive ways of marketing as compared to something like Google Ads or other more complex SEO strategies.
Start by boosting popular posts or even promotions, and especially the wonderful videos and photos you have of your brand. This will allow your business to fall into the laps (or feeds) of your future customers.
Keep in mind that marketing is tricky, and developing strategies for your business can take a long time. If you want consulting or possibly someone to do this for you, look through our website for examples of our services and how we can build up your brand to be great.